We specialize in marketing unique real estate to high net worth individuals. It's what we do 100% of the time. We make it our business to know every aspect of what triggers high net worth individuals to buy, particularly in this buyer's market.
We have three competitive advantages: First, Plantation Marketing Group is one of the only full service marketing agencies that specializes in promoting high quality and unique property. Second, we have proven experience helping clients sell property in an extreme buyer's market. Third, under our contingency fee option, our fees our structured where they are not due until the property sells!
Traditional contracts with Plantation Marketing Group include the following services:
- Marketing Research & Analysis Determine the marketing potentials for the Property for proper "positioning" and creating a brand, not to be confused with traditional "market research."
- Mapping & Site Presentation Produce an extensive variety of high-quality maps or site plans.
- Marketing Narrative & Copywriting All collateral, communications, and web site must convey the competitive advantage with the right tone and messaging to the prospect.
- Photography Art directed photo sessions of Property to include both nature/beauty shots of the Property, as well as lifestyle shots to include models.
- Custom Web Site Design and maintain a custom web site (as opposed to a generic listing site), which is essential for a well-coordinated sales program.
- Logo Design Create a logo/personality for the property, or bring a current logo to a finished, reproducible product.
- Collateral Design and printing of brochures and signature "coffee table" books both crucial components for sales and messaging.
- Training and Showing Strategy Coordinate sales approach and a showing strategy for the property with client or broker.
- E-Mail Blasts Design and produce customized and eye-catching e-mails and assist with distribution.
- Advertising Design and produce copy and artwork for print advertising and make recommendations for print advertising locations.
- Public Relations Pitch stories or create special events as needed or as the opportunity arises.
- Miscellaneous Such other services as PMG and Client may agree to that would assist Broker or Client sell the Property.