What is the difference between Plantation Marketing Group, llc and a
traditional marketing agency?
We specialize in marketing unique real estate to high net worth
individuals. It's what we do 100% of the time. We make it our business
to know every aspect of what triggers high net worth individuals to buy,
particularly in this buyer's market.
We have three competitive advantages: First, Plantation
Marketing Group is one of the only full service marketing agencies that specializes in promoting
high quality and unique property. Second, we have proven experience helping
clients sell property in an extreme buyer's market. Third, under our contingency
fee option, our fees our structured where they are not due until the property
- Isn't marketing the broker's responsibility?
Traditionally, marketing has been handled by real estate brokers
as part of their listing. It is common to confuse sales and marketing.
Unfortunately, given the massive amounts of listings in this extreme
buyer's market and access to new information and technology, many brokers
have found themselves without the energy, intellectual, and financial
capital to give unique properties the attention required in this market.
The old business model is not working. Without the correct branding,
properties often become stereotyped with misinformation. It takes a sophisticated
and detailed strategy to consistently sell properties. We step in and
take over the marketing responsibilities, recapitalize it and allow brokers
to focus on selling. Brokers still control the way the marketing materials
are distributed. We give them the information the landowner deserves
so they can focus on putting buyers in touch with sellers.
- How long after I sign the agreement will PMG be able to start
marketing my property?
Unfortunately, we are limited to the number of new properties
that we can represent. The number of clients and properties that need
assistance today, or yesterday, is almost limitless. It is a very time
consuming process just getting a property ready to be unveiled to the
market. The initial buyer reaction will forever brand a property, either
positive or negative. The branding strategy and procedures were perfected
over the course of a career of specializing in high quality property.
It has to be done right the first time. Plantation
Marketing Group will
give your property a start date as soon as your check and signed agreement
are received. Current start dates are running seven to eight weeks from
the effective date of the contract.
- What are examples of some of Plantation
Marketing Group clients?
Sophisticated Landowners: They are normally high net
worth investors themselves and have bought and sold multiple large properties
in the last few years. They are very familiar with the old methods of
real estate sales and marketing but neither they, nor their traditional
advisors, understand selling in an extreme buyer's market.
Discrete Landowners: These clients are high profile, long term
owners who would otherwise prefer to sell their property with the least
amount of publicity and highest amount of discretion possible. They want
a full blown sales strategy but need to be able to go public with the sale
Sealed Bid Auctions: We have developed a proprietary sealed bid auction
program specifically designed for unique, high quality properties. It capitalizes
on the benefits of an auction but without the associated risks and negative
stigma. We gave the Sugar Plum seller 16 bids and sold it for $6,350 per
acre and closed within 7 days of the contract!
Brokers: This includes companies such as Jon
Kohler & Associates,
LLC, which PMG handles 100% of its marketing and agents such as one
of the top 1% of Tallahassee 2007 Realtors®. It also includes brokers that
may have a few unique listings that are being lost in traditional selling
methods. With the huge volume of properties for sale, they need specialized
marketing to help sell their listings faster, extend their listing agreements
and be able to make a sale for a higher amount.
Lenders: This often includes distressed properties where the lender may
be in full or partial control but the lender does not want the property
to be erroneously branded and mishandled in the market causing a reduction
in the value of the asset and difficulty to sell later.
Developers: This includes owners of platted subdivisions as well as undeveloped
land with development potential. PMG developed the wildly successful sales
and marketing program at Centerville
Conservation Community. This one development
controls 47% of high end lot sales in all of North Florida. PMG has developed
the marketing program for Bailey's Mill as well as Songbird.
- Why do I need a specialty marketing agency to sell my property?
Absorption times are being measured now in years. Even great
properties at a great value are lost in the information overload. Furthermore,
the traditional real estate listing agreement does not compensate a broker
for putting together more than a minor marketing program. There simply
isn't enough time, energy or capital available for a broker to market
high dollar unique properties under a standard listing agreement. Traditional
marketing agencies typically aren't familiar enough with high quality
real estate to know the issues that trigger high net worth individuals
- How much does it cost and how does the fee work with the
real estate commission?
We have two options. Fist is a standard retainer and hourly
rate which is commensurate with marketing agency rates in the region.
We also offer a contingency fee with a nominal retainer and the balance
payable as a percentage only at the time of the sale. The percentage
is usually between three and four percent. This amount can be easily
offset by an increase in the sales price and quicker absorption period.
The real estate commissions are negotiated between you and the broker.
PMG provides the marketing material. It is up to the broker to distribute
the marketing materials and advertising in the best manner they see fit.
- If I chose a Contingency Fee Option how long does the marketing
We have two methods of compensation, traditional retainer or
a contingency fee agreement. Under this option, other than a nominal
deposit, we don't get paid until the property sells; however long that
takes. We are essentially partners with you and the broker in the sales
process and we "put our money where our mouth is." Therefore we have
the highest level of incentive to do everything we can to have the property
sell as fast as it can and continue to push the property.